Alex Bag — The Leroy Group: The Van (Redux)* — Exhibition Poster, ICA Miami, 2015

Large-format exhibition poster
ICA Miami / The Leroy Leloup Corporation
Offset print on glossy stock, folded as issued
1 December 2015 – 31 January 2016

Large-format exhibition poster produced for The Van (Redux)*, a 2015–2016 presentation by Alex Bag at the Institute of Contemporary Art Miami. The poster documents Bag’s long-running fictional corporate structure surrounding the character Leroy Leloup: an unstable salesman, producer, cultural entrepreneur, media drifter, and failed executive figure moving between parody, performance, television culture, and administrative language.

The exhibition is framed not simply as an artwork but as a licensed presentation by “The Leroy Leloup Corporation, a licensed subsidiary of Blood Oath Holding Company LLC,” extending Bag’s practice of collapsing entertainment branding, corporate identity, authorship, and institutional display into the same structure.

Part exhibition announcement, part fictional corporate advertisement, part administrative hallucination, the poster functions as a surviving support object from a moment when contemporary art increasingly absorbed the language of branding, licensing, subsidiaries, media performance, and entertainment economies. Seen now, the work feels unexpectedly adjacent to post-internet image circulation, corporate roleplay, delegated identity, and the unstable authorship structures later intensified through platform culture and AI-generated personas.

Condition: Good vintage condition. Original fold lines throughout, light surface wear, minor handling marks, soft creasing, and light edge wear consistent with institutional poster distribution and storage.

A temporary institutional surface retained long enough to become object again.

Shipping and handling included.