THE NEW RARE
Jochen Gerz — Le Dépôt · Kulchur Pièce, 4 — Galerie Baudoin Lebon, Paris, 1979
Jochen Gerz — Le Dépôt · Kulchur Pièce, 4 — Galerie Baudoin Lebon, Paris, 1979
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Jochen Gerz — Le Dépôt · Kulchur Pièce, 4 — Galerie Baudoin Lebon, Paris, 1979
Original exhibition invitation
Artist: Jochen Gerz
Work: Le Dépôt · Kulchur Pièce, 4, 1979
Venue: Galerie Baudoin Lebon
Address: 36 rue des Archives, 75004 Paris
Dates: 7 June – 7 July 1979
Vernissage: Thursday 7 June 1979
Format: Printed invitation card, double-sided
Dimensions: 14 × 9 cm
Materials: Offset print on card stock
Condition: Very good. Light age wear consistent with date.
Original invitation card for Jochen Gerz’s exhibition at Galerie Baudoin Lebon, Paris, June–July 1979. The title corresponds to The Depot / Le Dépôt, catalogued by the artist as Kulchur Pieces 4, 1979 — a large-scale installation in which several tree trunks, sawed into 5-cm-thick planks and painted with photographic opaque, were stacked horizontally on wooden spacers as they would be at a sawmill, so that the outer form of each trunk remained recognisable. A wall text accompanied the work, addressing doubts about artistic production and design.
The card’s colour is not incidental. The dark burgundy-brown ground matches the photographic opaque applied to the wood — the same material used to suppress the surface of the trunks in the installation. The invitation does not illustrate the work; it shares its pigment. On the recto, white type carries only the artist’s name and the work title. On the verso, the exhibition information runs at the lower edge — opening time, address, telephone, dates — reduced to administrative fact.
The word “Kulchur” retains Pound’s damaged spelling, recast by Gerz as something stored, processed, and possibly neutralised. Culture as deposit. Exhibition as filing. Art as a proposition lodged inside its own support system. The invitation extends the work’s logic without explaining it.
Scarce. Galerie Baudoin Lebon ephemera from this period is seldom encountered.
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