Andreas Gursky — Love Parade, Matthew Marks Gallery, New York, 2001

Matthew Marks Gallery, New York, 2001
Original exhibition announcement postcard
22.5 × 10.5 cm
Offset-printed postcard on card stock; colour reproduction to recto; exhibition/work credit and divided postcard back to verso
Image: Love Parade, 2001, C-print mounted to plexiglass in artist’s frame

Condition: Very good. Light handling wear, faint surface marks and minor age toning visible to verso.

Original period announcement card for Andreas Gursky’s Love Parade, issued by Matthew Marks Gallery in 2001. The card reproduces one of Gursky’s large-format crowd images in reduced, horizontal form: a mass public event compressed into a narrow printed support.

Gursky’s work from the 1990s and early 2000s helped define a new photographic scale, combining documentary distance, digital construction, and the visual logic of global systems. Love Parade sits within that moment: music culture, crowd formation, spectacle, and market entry all held inside a single image.

As an object, the card is not only promotional material. It records the moment of institutional circulation around the work: title, date, medium, gallery credit, and distribution format. A monumental photograph becomes a retained paper unit. The mass event returns to circulation through the mail.

Shipping and handling included in the listed price. Ships flat in protective packaging.