• Original c. late 1990s–early 2000s Mario Testino Kate Moss Calvin Klein Jeans promotional postcard, recto showing a full-bleed colour photograph of Kate Moss standing in a field of dry grass, wearing a white cropped bra top and dark denim jeans, arms crossed, looking back over her shoulder toward camera; a dark brown leather armchair is positioned at lower centre with a second figure in jeans lying across it; 'cK Calvin Klein Jeans' logo in large serif and sans-serif type at lower centre; 'The Return of the
  • Reverse of c. late 1990s–early 2000s Mario Testino Kate Moss Calvin Klein Jeans promotional postcard showing plain cream-white card stock, unused, with standard postcard address lines at right and printed stamp box at upper right; 'cK Calvin Klein Jeans' logo in small grey type at lower left; light surface marks and minor edge wear consistent with storage
1 2

The New Rare

Mario Testino — Kate Moss for Calvin Klein Jeans — Promotional Postcard, c. late 1990s–early 2000s

Mario Testino — Kate Moss for Calvin Klein Jeans — Promotional Postcard, c. late 1990s–early 2000s

£45.00 GBP
£45.00 GBP
Sale Placed
Taxes included.

Promotional postcard
Approx. 10 × 15 cm
Offset print on semi-gloss card stock
c. late 1990s–early 2000s

Photograph by Mario Testino featuring Kate Moss for Calvin Klein Jeans. Unused postcard reverse with printed address box and CK logo.

A mass-produced fashion image that now reads less as advertisement than retained cultural support. The card compresses several late-1990s systems into a single portable surface: celebrity photography, denim branding, supermodel image culture, and the collapse between fashion editorial and contemporary art photography.

What once functioned as promotional distribution material begins to resemble a minor photographic multiple. The image survives detached from its original campaign infrastructure — no magazine binding, no billboard scale, no retail environment — only the reduced portable card remains.

The unused reverse is important. A postcard designed for circulation that never entered the postal system. Distribution withheld. A promotional object suspended before use.

Within The New Rare register, the object sits somewhere between postcard, advertisement, and reproduced artwork. Testino's photography helped define a moment when fashion imagery adopted the visual authority of contemporary art while simultaneously circulating through mass-market channels. Kate Moss appears here less as subject than as transferable image-form: body, brand, lifestyle, commodity.

Condition: Good vintage condition. Light edge wear, faint surface handling, minor corner softening consistent with circulated fashion ephemera.

Shipping and handling included.

The New Rare at Glue Book Fair 2026

View full details