• Original c. late 1990s–early 2000s Mario Testino Kate Moss Calvin Klein Jeans promotional postcard, recto showing a full-bleed colour photograph of Kate Moss standing in a field of dry grass, wearing a white cropped bra top and dark denim jeans, arms crossed, looking back over her shoulder toward camera; a dark brown leather armchair is positioned at lower centre with a second figure in jeans lying across it; 'cK Calvin Klein Jeans' logo in large serif and sans-serif type at lower centre; 'The Return of the
  • Reverse of c. late 1990s–early 2000s Mario Testino Kate Moss Calvin Klein Jeans promotional postcard showing plain cream-white card stock, unused, with standard postcard address lines at right and printed stamp box at upper right; 'cK Calvin Klein Jeans' logo in small grey type at lower left; light surface marks and minor edge wear consistent with storage
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The New Rare

Mario Testino — Kate Moss for Calvin Klein Jeans — Promotional Postcard, c. late 1990s–early 2000s

Mario Testino — Kate Moss for Calvin Klein Jeans — Promotional Postcard, c. late 1990s–early 2000s

£45.00 GBP
£45.00 GBP
Sale Sold out
Taxes included.

Promotional postcard
Approx. 10 × 15 cm
Offset print on semi-gloss card stock
c. late 1990s–early 2000s

Photograph by Mario Testino featuring Kate Moss for Calvin Klein Jeans. Unused postcard reverse with printed address box and CK logo.

A mass-produced fashion image that now reads less as advertisement than retained cultural support. The card compresses several late-1990s systems into a single portable surface: celebrity photography, denim branding, supermodel image culture, and the collapse between fashion editorial and contemporary art photography.

What once functioned as promotional distribution material begins to resemble a minor photographic multiple. The image survives detached from its original campaign infrastructure — no magazine binding, no billboard scale, no retail environment — only the reduced portable card remains.

The unused reverse is important. A postcard designed for circulation that never entered the postal system. Distribution withheld. A promotional object suspended before use.

Within The New Rare register, the object sits somewhere between postcard, advertisement, and reproduced artwork. Testino’s photography helped define a moment when fashion imagery adopted the visual authority of contemporary art while simultaneously circulating through mass-market channels. Kate Moss appears here less as subject than as transferable image-form: body, brand, lifestyle, commodity.

Condition: Good vintage condition. Light edge wear, faint surface handling, minor corner softening consistent with circulated fashion ephemera.

Shipping and handling included.

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