Richard Prince — I Changed My Name Postcard, Artpost, c. 1990s–2000s

Offset-printed postcard
Published by Artpost
Approx. 10 × 15 cm
Offset print on semi-gloss card stock
1994

Postcard reproducing Richard Prince’s 1988 text painting I Changed My Name. Front reproduces the work in deep blue with pink text reading: “I never had a penny to my name so I changed my name.” Reverse includes artwork details and Artpost imprint.

A secondary circulation object built from one of Prince’s early joke/text paintings, where identity, authorship, money, and branding collapse into a single deadpan statement. By the late 1970s and 1980s, Prince had already become central to conversations around appropriation, repetition, advertising language, and the instability of originality. Here the painting survives in reduced form: exhibition image becoming postcard, artwork becoming distributable surface.

Within The New Rare object-register, the card functions less as souvenir than portable support material — a compressed version of a larger authorship machine. The statement moves easily between autobiography, fabricated persona, market joke, and administrative fact. Printed matter as circulation structure.

A small but exact Richard Prince object.

Condition: Very good vintage condition; light surface wear and minor handling marks consistent with age and storage.

Shipping and handling included.