{"product_id":"richard-prince-untitled-cowboy-spiritual-america-guggenheim-museum-new-york-2007","title":"RICHARD PRINCE — Untitled (cowboy), 1997–98 \/ Spiritual America, Solomon R. Guggenheim Museum, New York, 2007","description":"\u003cp\u003eMuseum postcard, Richard Prince, \u003cem\u003eUntitled (cowboy)\u003c\/em\u003e, 1997–98. Solomon R. Guggenheim Museum, New York, 2007. Offset-printed on stiff card, 15.2 × 10.8 cm. Colour image to recto; artwork credit, barcode, Guggenheim imprint, and “Printed in USA” to verso. Reproduces \u003cem\u003eUntitled (cowboy)\u003c\/em\u003e, 1997–98, Ektacolor photograph, edition of 2, 60 × 40 inches; courtesy Gladstone Gallery, New York.\u003c\/p\u003e\u003cp\u003eIssued in connection with \u003cem\u003eRichard Prince: Spiritual America\u003c\/em\u003e, the Guggenheim’s 2007–08 retrospective. The card reproduces one of Prince’s most recognised bodies of work: originally drawn from the visual language of Marlboro advertising, the Cowboy image moved from commercial print culture into photography, then into the museum, and here back into circulation as a small retail object.\u003c\/p\u003e\u003cp\u003eThis is distinct from the free promotional announcement cards distributed around New York for the exhibition. With barcode, Guggenheim imprint, and full artwork caption, this example belongs to the museum-shop circulation of the show rather than street-level promotion.\u003c\/p\u003e\u003cp\u003eA small institutional object attached to one of Prince’s central images: advertising, appropriation, authorship, and museum distribution compressed into postcard form.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Very good. Light handling only, unposted. Ships flat with protective backing; UK and international shipping available.\u003c\/p\u003e","brand":"Solomon R. Guggenheim Museum","offers":[{"title":"Default Title","offer_id":53916672983378,"sku":"PRINCE-GUGGENHEIM-PC-2007-COW","price":100.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/5636\/1554\/files\/Richard_Prince_2007_05.jpg?v=1783153903","url":"https:\/\/thenewrare.com\/products\/richard-prince-untitled-cowboy-spiritual-america-guggenheim-museum-new-york-2007","provider":"The New Rare","version":"1.0","type":"link"}