{"product_id":"richard-hamilton-private-view-invitation-serpentine-gallery-1975","title":"Richard Hamilton — Private View Invitation, Serpentine Gallery, 1975","description":"\u003cp\u003eSerpentine Gallery, London, 1975\u003cbr\u003eOriginal private view invitation card\u003cbr\u003e10.5 × 15 cm\u003cbr\u003ePrinted card; black-and-white image to recto, exhibition details to verso\u003cbr\u003ePrivate view: Friday 3 October 1975, 5–8 pm\u003cbr\u003eExhibition dates: 4 October – 2 November 1975\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Good vintage condition. Light age toning, handling marks, surface creasing, faint staining, and softened corners consistent with period gallery ephemera.\u003c\/p\u003e\u003cp\u003eOriginal private view invitation for \u003cem\u003eRichard Hamilton: Paintings, Pastels, Prints\u003c\/em\u003e at the Serpentine Gallery, Kensington Gardens, London. This was Hamilton’s first solo exhibition in England in five years, following his 1970 Tate retrospective.\u003c\/p\u003e\u003cp\u003eThe show included works from the mid-1970s in which Hamilton returned to advertising, domestic imagery, romantic landscape, and consumer surfaces with deliberately awkward results. Series such as \u003cem\u003eFlowers and Shit\u003c\/em\u003e, the \u003cem\u003eSoft Landscapes\u003c\/em\u003e, and the sunset pastels placed sentimental visual language beside low or banal material references, confusing expectations around Pop, taste, and seriousness.\u003c\/p\u003e\u003cp\u003eThe invitation is a small public-facing support for that moment. One side carries the image; the other gives only the administrative facts: artist, private view, venue, date, opening hours, admission free. Its design is plain, centred, and institutional, closer to notice than promotion. As retained Serpentine material from 1975, it sits between announcement, archive fragment, and secondary object.\u003c\/p\u003e\u003cp\u003eA scarce private view card from an important post-Tate Hamilton exhibition, especially interesting for its modest format and the contrast between the subdued institutional typography and the provocative body of work it announced.\u003c\/p\u003e\u003cp\u003eOriginal period item.\u003cbr\u003eShipping and handling included in the listed price. Packed flat with protective support.\u003c\/p\u003e","brand":"Serpentine Gallery","offers":[{"title":"Default Title","offer_id":53458192105810,"sku":"RH-PV-SERP-1975","price":150.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/5636\/1554\/files\/Hamilton_Richard._Serpentine_Gallery_show_invite._1975_front.jpg?v=1778878549","url":"https:\/\/thenewrare.com\/products\/richard-hamilton-private-view-invitation-serpentine-gallery-1975","provider":"The New Rare","version":"1.0","type":"link"}