{"product_id":"prince-i-changed-my-name-artpost-pc-1990s","title":"Richard Prince — I Changed My Name Postcard, Artpost, c. 1990s–2000s","description":"\u003cp\u003eOffset-printed postcard\u003cbr\u003ePublished by Artpost\u003cbr\u003eApprox. 10 × 15 cm\u003cbr\u003eOffset print on semi-gloss card stock\u003cbr\u003e1994\u003c\/p\u003e\n\u003cp\u003ePostcard reproducing Richard Prince’s 1988 text painting \u003cem\u003eI Changed My Name\u003c\/em\u003e. Front reproduces the work in deep blue with pink text reading: “I never had a penny to my name so I changed my name.” Reverse includes artwork details and Artpost imprint.\u003c\/p\u003e\n\u003cp\u003eA secondary circulation object built from one of Prince’s early joke\/text paintings, where identity, authorship, money, and branding collapse into a single deadpan statement. By the late 1970s and 1980s, Prince had already become central to conversations around appropriation, repetition, advertising language, and the instability of originality. Here the painting survives in reduced form: exhibition image becoming postcard, artwork becoming distributable surface.\u003c\/p\u003e\n\u003cp\u003eWithin The New Rare object-register, the card functions less as souvenir than portable support material — a compressed version of a larger authorship machine. The statement moves easily between autobiography, fabricated persona, market joke, and administrative fact. Printed matter as circulation structure.\u003c\/p\u003e\n\u003cp\u003eA small but exact Richard Prince object.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Very good vintage condition; light surface wear and minor handling marks consistent with age and storage.\u003c\/p\u003e\n\u003cp\u003eShipping and handling included.\u003c\/p\u003e","brand":"The New Rare","offers":[{"title":"Default Title","offer_id":53699385950546,"sku":"PRINCE-ARTPOST-PC-1990S","price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/5636\/1554\/files\/Prince_-Richard.-Changed-my-Name---Postcard.jpg?v=1781070169","url":"https:\/\/thenewrare.com\/products\/prince-i-changed-my-name-artpost-pc-1990s","provider":"The New Rare","version":"1.0","type":"link"}