{"product_id":"marcel-duchamp-lhooq-moma-postcard-2006","title":"MARCEL DUCHAMP — L.H.O.O.Q., 1919. Museum of Modern Art postcard, 2006","description":"\u003cp\u003eThe Museum of Modern Art, 11 West 53 Street, New York, NY 10019. Original MoMA artist postcard reproducing Marcel Duchamp’s \u003cem\u003eL.H.O.O.Q.\u003c\/em\u003e, 1919. Colour offset print on postcard stock, 10.5 × 15 cm. Image to recto; museum, collection and rights information with barcode to verso. MoMA catalogue number 59506. Retained in a transparent protective sleeve. © 2006 Artists Rights Society (ARS), New York \/ ADAGP, Paris.\u003c\/p\u003e\u003cp\u003eCondition: Very good. Light handling and faint surface marking. Minor wear and old adhesive visible on the protective sleeve.\u003c\/p\u003e\u003cp\u003eIn 1919, Duchamp took a commercially printed reproduction of Leonardo’s \u003cem\u003eMona Lisa\u003c\/em\u003e, added a moustache and goatee in pencil, and inscribed the phonetic title \u003cem\u003eL.H.O.O.Q.\u003c\/em\u003e He described the result as a ‘rectified readymade’: an existing printed object altered just enough to enter another category. The work measures 19.7 × 12.4 cm and remains in a private collection.\u003c\/p\u003e\u003cp\u003eIssued by MoMA in 2006, this reproduction returns the work to something close to its original form. A postcard altered into an artwork becomes an artwork reproduced as a postcard. The reverse supplies the next layer: artist, nationality, dates, medium, dimensions, ownership, copyright, museum address and barcode.\u003c\/p\u003e\u003cp\u003eThe work belongs to a private collection. Its image circulates under the name of a museum. The full sequence is retained in the fine print.\u003c\/p\u003e\u003cp\u003eShips flat, securely backed and tracked from the UK.\u003c\/p\u003e","brand":"Museum of Modern Art","offers":[{"title":"Default Title","offer_id":54017686733138,"sku":"DUCHAMP-MOMA-PC-2006","price":85.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/5636\/1554\/files\/Duchamp_Marcel._Artist_postcard._2006.jpg?v=1784265935","url":"https:\/\/thenewrare.com\/products\/marcel-duchamp-lhooq-moma-postcard-2006","provider":"The New Rare","version":"1.0","type":"link"}