{"title":"Ed Ruscha","description":"\u003cp\u003eEd Ruscha (born 1937) is an American artist whose work since the early 1960s has engaged with language, typography, the American vernacular landscape and the visual culture of Los Angeles. His artist’s books — beginning with \u003cem\u003eTwentysix Gasoline Stations\u003c\/em\u003e (1963) — were among the earliest and most influential works to use the book as an autonomous artistic form, applying the deadpan logic of documentary photography and commercial printing to subjects drawn from the American roadside. His paintings and works on paper place words and phrases against atmospheric grounds, treating language as image and image as language. Ruscha was associated with the Ferus Gallery network in Los Angeles and was included in \u003cem\u003e5 at Pace\u003c\/em\u003e at Pace Gallery, New York, in 1965. His practice sits at the intersection of Pop art, conceptual art and a sustained engagement with the specific visual conditions of Southern California.\u003c\/p\u003e","products":[{"product_id":"bell-delap-kauffman-reynolds-ruscha-5-at-pace-1965","title":"LARRY BELL \/ TONY DELAP \/ CRAIG KAUFFMAN \/ WILLIAM REYNOLDS \/ ED RUSCHA — 5 at Pace, Pace Gallery, New York, 1965","description":"\u003cp\u003eLarry Bell, Tony DeLap, Craig Kauffman, William Reynolds, Ed Ruscha. \u003cem\u003e5 at Pace\u003c\/em\u003e. Pace Gallery, New York, 1965. Exhibition announcement with separate opening and party invitation. Accordion-fold, offset-printed paper; 14 × 14 cm folded, 14 × 56 cm unfolded. Separate printed invitation card, 8 × 10.5 cm. Introduction by John Coplans.\u003c\/p\u003e\u003cp\u003e\u003cem\u003e5 at Pace\u003c\/em\u003e brought together five artists associated with the rapidly developing Southern California scene at Pace Gallery in New York in March 1965. The announcement reproduces one work by each artist alongside short biographies and an introduction by Coplans, who was identifying shared qualities of pristine surfaces, reflection, light, new materials and controlled fabrication before categories such as West Coast Minimalism, Finish Fetish and Light and Space became firmly established.\u003c\/p\u003e\u003cp\u003eThe design makes the geographic transfer explicit. A map of Los Angeles becomes the cover, overprinted with the large cream \u003cem\u003e5 AT PACE\u003c\/em\u003e; unfolding it reveals a continuous yellow field of individual artist entries in red and black. Bell’s mirrored glass cube, DeLap’s geometric construction, Kauffman’s acrylic work, Reynolds’s shaped painting and Ruscha’s \u003cem\u003eBOSS\u003c\/em\u003e image are presented almost administratively: image, name, biography, exhibition history.\u003c\/p\u003e\u003cp\u003eRuscha sits slightly outside the Finish Fetish and Light and Space trajectory shared by the other four, making the document an unusually early record of several different versions of Los Angeles modernism being exported together to New York. Contemporary records confirm the exhibition at Pace and its relationship to the Los Angeles artists and gallery networks around Ferus.\u003c\/p\u003e\u003cp\u003eThe separate invitation strengthens the object: announcement and social mechanism remain together. Exhibition information, transportation, reception and circulation survive as one small administrative set.\u003c\/p\u003e\u003cp\u003eCondition: very good. Light age toning, handling and minor edge wear; small manuscript notation to upper left of cover. Invitation with light handling consistent with age.\u003c\/p\u003e\u003cp\u003eSecurely packed; tracked UK and international shipping available.\u003c\/p\u003e","brand":"Pace Gallery","offers":[{"title":"Default Title","offer_id":54233578570066,"sku":"BELL-DELAP-KAUFFMAN-REYNOLDS-RUSCHA-PACE-INV-1965","price":325.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0991\/5636\/1554\/files\/Bell_Larry.Delap_Tony.Kauffman_Craig.Reynolds_William.Ruscha_Edward.Showhandout_5atPace_.Includesinvitetoshowopeningandparty.1965back.jpg?v=1786465324"}],"url":"https:\/\/thenewrare.com\/collections\/ed-ruscha.oembed","provider":"The New Rare","version":"1.0","type":"link"}